Design Context Publication

Product Files

Instead of showing the supporting work on design boards I have put the information inside bound books so that the magazine adverts can be seen at full scale as if they were in a magazine.

DPS- Example Spreads

End of Module Evaluation

End of Module Evaluation

This module has greatly developed my research and writing skills, as we have never undertaken a writing task like this before it was good to get involved with it and produce an interesting project.

With this project the focus has been on audience so prior to designing a lot of research went into collecting advertisements and dissecting why they were successful. This module has made me focus more on the opinions of the audience rather than what I think looks good or what is on trend.

I have developed this project further than just the primary products by looking into marketing and promotion.To build on this I will attempt to make as many of those product mock ups physical and photograph them with the whole collection. 

Something that I will improve on is to further experiment and capitalise on use of stock, testing stock before committing to it, this will ensure it is the best option for the job in hand.

I have enjoyed researching the topic and am now much more knowledgeable about semiotics and audience, which will inform my design process in the future.

Packaging Photographs

 Rebellious Teen

20 Something Princess

Classy Mum

Range

Practical Rationale

The written element of the dissertation investigates if packaging is more important that product when it comes to perfume and aftershave. It goes on to explore semiotics and how meaning is attached to commodities. In the perfume industry it seems as though there are hundreds of different brands and products that have unique identities and the aesthetics rarely bare any relation to the physical scent of the product and more so towards the emotion the scent, supposedly, induces. In the conclusion of the essay it is suggested that when marketing perfume an audience is identified before a product is developed as the scent is secondary to the identity of the product.

To illustrate this the practical element explores how design is used to target audiences. The fragrances don't physically exist but the products could, potentially exist and find a market. Instead of having names that suggest luxury and heritage they are named after their target audience and designed in a manner that that audience would respond to. The project also extends into how each product would be promoted and marketed in order to be noticed by the correct demographic, as in where it would appear within digital media. The aim of the project is to question how much truth is present in products, packaging and advertising, if something is packaged in a different way to something else is it really more superior/ different or is it just the exterior that is changing? This occurs mainly within the fashion industry with big brands having perceived qualities that don't truthfully reflect the nature of the brand.

Bottle Graphics

For the information that is on the bottle itself the original plan was to print onto clear sticker paper, however this has proved unsuccessful as the ink wouldn't dry and ended up being faint and smudged

Each scent has it's own bottle and will have a different colour liquid inside

As the clear printer paper was unsuccessful I will print onto satin which won't be quite as professional but will still work in illustrating the point of the project.

Further Promotion

Targeted Marketing

To further show the relationship between product identity and audience, these are examples of how the perfumes would be promoted online and on television.

Rebellious Teen

As this product is aimed at a younger demographic. it is relevant that the promotion for it is online. I have chosen to show how it would look as pop up ads on Youtube videos. This would appear on musicians and bands that share an affinity with the brand such as pop punk singer Avril Lavinge and Paramore.

20 Something Princess

This perfume has a softer and more feminine aesthetic which makes it more suited to American Tv Drama's such as One Tree Hill and the OC. This product would sponsor these shows and could even get placement within the show.

Classy Mum

As Classy Mum is aimed at a more mature audience that are less susceptible to advertising and celebrity endorsement this promotion would exist on shopping sites such as Debenhams, John Lewis, Harvey Nicholls and Marks & Spencer.