COP: December 2013

Vogue Spreads

Vogue Layouts

So that I can design in a Vogue fashion I have photographed a variety of spreads from the latest edition of Vogue.

Using a 3 column structure seems to be the standard

I will be able to use the library of scans I have collected to throw in some advertisements to reinforce and illustrate points

Standard Grid

EDIT

After having a small crit on what was going to be produced for the practical aspect of the brief it was suggested that I should focus on devloping the x3 perfume identities rather than doing lots of things that weren't fully resolved.

Primary Research

Questionnaire

I will get responses from this questionnaire from an audience of varied age and background. I would predict that a younger audience would think that advertising doesn't affect them and are more susceptible to celebrity based advertising, whereas an older audience are aware that advertising effects them but they are not influenced by celebrity.

I have also asked what the physical fragrance of their favourite perfume is to see if there is any correlation between aesthetics and smell.

Female targeted Questionnaire

Male targeted questionnaire

Glamour Adverts, December 2013

Scans from Glamour

As Chanel's legacy is one of the most famous their adverts do not need any associated imagery as when you see the brand and colour of perfume is enough for the viewer to know what it signifies.

Peachy colours and a young model target this advert towards a late teens early twenties audience.

Gwyneth Paltrow represents a successful woman reaching the middle of her life and ageing gracefully, an aspiratory figure for women as old or older than herself.

There is an element of myth added to this advert as it is held in a delicate way as if it is a potion, this is also reinforced by the glow.

The two main routes for men's advertising is either 'this is classy' or 'this will make you attractive', this is a good example of a classy, suave and sophisticated advert.

This advert had a thick plastic page which made the magazine fall open on it.

I'd say this is one of the weakest adverts in the magazine as it is unclear who it is for and what the different colours mean.

Out of all the adverts, this by Issey Miyake is my favourite, because it puts focus on the fragrance and craftsmanship of the fragrance itself rather than trying to attach a specific meaning to it.