Scans from Glamour
As Chanel's legacy is one of the most famous their adverts do not need any associated imagery as when you see the brand and colour of perfume is enough for the viewer to know what it signifies.
Peachy colours and a young model target this advert towards a late teens early twenties audience.
Gwyneth Paltrow represents a successful woman reaching the middle of her life and ageing gracefully, an aspiratory figure for women as old or older than herself.
There is an element of myth added to this advert as it is held in a delicate way as if it is a potion, this is also reinforced by the glow.
The two main routes for men's advertising is either 'this is classy' or 'this will make you attractive', this is a good example of a classy, suave and sophisticated advert.
This advert had a thick plastic page which made the magazine fall open on it.
I'd say this is one of the weakest adverts in the magazine as it is unclear who it is for and what the different colours mean.
Out of all the adverts, this by Issey Miyake is my favourite, because it puts focus on the fragrance and craftsmanship of the fragrance itself rather than trying to attach a specific meaning to it.
Thierry Mugler uses mythic names, imagery and bottle shape to attach an other worldly edge to his products
Dual advert, aimed at both men and women
No comments:
Post a Comment