Friday, 27 December 2013

Primary Research

Questionnaire

I will get responses from this questionnaire from an audience of varied age and background. I would predict that a younger audience would think that advertising doesn't affect them and are more susceptible to celebrity based advertising, whereas an older audience are aware that advertising effects them but they are not influenced by celebrity.

I have also asked what the physical fragrance of their favourite perfume is to see if there is any correlation between aesthetics and smell.

Female targeted Questionnaire 





Male targeted questionnaire


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