Targeted Marketing
To further show the relationship between product identity and audience, these are examples of how the perfumes would be promoted online and on television.
Rebellious Teen
As this product is aimed at a younger demographic. it is relevant that the promotion for it is online. I have chosen to show how it would look as pop up ads on Youtube videos. This would appear on musicians and bands that share an affinity with the brand such as pop punk singer Avril Lavinge and Paramore.
20 Something Princess
This perfume has a softer and more feminine aesthetic which makes it more suited to American Tv Drama's such as One Tree Hill and the OC. This product would sponsor these shows and could even get placement within the show.
Classy Mum
As Classy Mum is aimed at a more mature audience that are less susceptible to advertising and celebrity endorsement this promotion would exist on shopping sites such as Debenhams, John Lewis, Harvey Nicholls and Marks & Spencer.
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