Saturday, 4 January 2014

Budget - Aesthetics

Research graph

After conducting some interviews. questionnaires I noticed that an older audience spends more money on perfume and also opts for a more muted and mature colour palette. In order to visualise the range of products available based on budget I have plotted a variety of perfumes against price and aesthetics. 

To keep it even I have used the R.R.P for 100ml of each perfume.



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