Review
After receiving 26 responses to the questionnaire I have organised the results into an infograph to show the general findings.
The results gained from the questionnaire, for the most part, confirmed what I predicted. There is a definite correlation between age, and brand, aesthetics and money spent. Interestingly, nearly all participants from the older age ranges were adamant that celebrities didn't influence their buying decisions, whereas the younger participants were well aware that they were influenced by celebrity. And also the older participants spent almost double that of the younger ones.
I have removed the results for the question that asked the participant to pick the perfume advertised they would pick for themselves as the adverts I chose didn't represent a clear enough contrast between age as they were all sourced from the same magazine.
It would have been good to get more results from a younger audience as I think the opinions of advertising and packaging would have contrasted a lot with the older participants.
Overall there are some interesting results, especially the correlation between 'common colours and brands' and 'age', and also 'ideal scent' and 'age'.
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